Modern day movie posters are junk. They have no life, colour, inventiveness or creative pretensions. They just have one job to do: – plainly and concisely display a movie in typical poster format to advertise the fact it is showing at a cinema near you now or soon. Full stop. Period. Boring! How has the movie industry allowed the quality of movie posters to fall to such a parlous express? movie poster creator
There was a time very few years ago when cinemas were exciting places to look at and stay in. Cinema chains were smaller and more common than they are today and because of this each theatre had a certain persona to it, whether it be in the garishly colourful and musty, carpet upholstered chair or the ice cream lady touting for business at the interval. Also, and the cinemas again then actually showed back button rated films (mostly n movies and lots of them! ) that individuals would watch, none of this dribbly MOR doze certificate rubbish back then, oh no!
Nowadays, pretty much the only destination to see a film is at concrete carbuncle multiplex where 6 or 7 motion pictures are displayed across an enormous amount of displays, almost all of the films offering adult themes, watered down to a 12a for comfortable tweenage consumption and re-consumption (and adults might also like them). A single size fits all – and not an extremely comfortable fit at that. Which reminds me, despite being more spacious than they used to be, the seats seem to be to make my derri? re aches with much more denuedo than in the days and nights. So what has all of this got to do with the nosedive in quality of recent movie paper prints?
Firstly, there just usually are as many independent movie theatres and cinemas around today. The only place I can conveniently see a film is at a sizable concrete multiplex – a capitalist cathedral. This kind of is not how it used to be. 4 decades ago I would have had picking away 4 independent cinemas to visit within one mile of the other person in my local town. I’m speaking as an UK resident although I am certain the situation is the same in many other countries under european culture. There is a distinct lack of competition at modern movie cinemas because the large galleries run the show now – there are only a limited quantity of motion pictures showing at any 1 time because the studios purchase multiple screens to show the same film and ensure maximum exposure. In the earlier years of cinema, right up until the late 80’s, there were more studios, more independent cinemas and a method that was not influenced with a few powerful film studios. There was a much more level playing field between motion pictures and studios over which films played. How long a film played for was a different tale. When a film did not do well during it is first week it would get pulled ruthlessly and another shoehorned in to take its place. In the event that it did well it could keep its place for months (I keep in mind after i was little boy when star wars came away and it seemed like it was playing at my local cinema for a long time! ) Some cinemas even changed movies twice every week meaning a massive proceeds of films. The movie poster was therefore an essential tool so you can get perverts on seats and making sure a film had so long a run as it possibly could. If individuals were in the cinema tagesraum and unsure whether to view Scanners or Table for Five, a quick look at the respective movie posters would quickly make their minds up. Which usually brings me to my second point.
In previously decades people rarely a new clue what they wanted to see when they went to the cinema. My father said he’d go every Sunday and quite often during the week for the straightforward reason there was not much different to do in the evenings in a territorial town just. So this individual would go to the cinema for something to do and then make up his mind what film to watch later when he got there. Today, people already know which movie they are going to see before each goes to the cinema. Why the change? Quite simply, the multimedia. Media promotion of motion pictures is now dominated by the internet where we may easily view trailers, see and read film legend interviews, making-of videos, plus more. And the hype begins earlier. There is drop, drip, then the trickle, finishing in a tidal trend of media coverage when a film’s release is imminent. What chance has any other film received in the face of such a media deluge? And when the focus on demographic nowadays is mainly the naive and naive teeny market the film studios are rubbing their hands with glee. Who also requires a crappy film cartel to trade a film at the cinema? You may! It’s already been sold.