What’s a Marketing Funnel and Why Is It Important?

A great advertising funnel is a concept whereby the internet marketer attracts people’s attention by giving away something valuable and then proceeds to lead them from the very best of the funnel all the way through to the bottom. A funnel is much larger at the top than the bottom, and this is why it is an useful marketing if you happen to. There are many more people at the larger end of the route because there is less resistance there. The route is composed of various products, usually increasing in both cost and value as one moves from the wide end to the narrow end of the funnel. Generally, the launch is narrow at the opposite end, because there are less people prepared to acquire the greater value, higher cost products than patients at the wider end that will accept some free information in exchange for their email or contact details.¬†Clickfunnels pricing

A marketing funnel is very important, as people are usually not ready to buy right away. There are four main stages that a person goes through on any marketing and sales quest.

1. Suspect 
2. Potential customer
3. Customer
4. Crazy Fan

Suspect
A think is anyone who declines into a target market. However when they in the beginning come across a product, they can be suspicious. There is very little trust, and the suspect will need to obtain a lot of value before they get started to commence to trust this person, company or product. This kind of is the point where they enter the marketing funnel. In order to learn to build some trust, it is necessary to give away something valuable. In the online world, this may take the form of a valuable information product. In the off-line world, this can take the form of a sample product or a complementary consultation.

Possibility
The suspect becomes a possibility when they give their details to the online marketer or promoting company. This is an expression of some kind of interest. They may have made a tiny commitment with very little risk.

Customer
The outlook becomes a customer, when they buy something. They will usually get the next level product in the route in conditions of cost and value. They may well not even be aware at this stage there is more expensive or maybe more valuable products. The marketer leads the customer one step at a time through the funnel. Not all customers go all the way through the channel. Some have no need for the higher value products. Others find that the item may well not be right for them. As customers move through the direct, they become more well-informed on different products. As a result, a person who might never have considered buying a high value product when they entered the funnel learns more and turns into a more valuable lead.

Raving Cooling fan
A customer becomes a Raving Fan when they are delighted with the products that they have purchased. They see great value in what’s offered, and they refer other people to your business also. They progress through the funnel and find out that you and your products are a perfect match for their needs. They will be customers for life.

Nevertheless , if the concept of the marketing funnel don’t exist, and marketers tried out to sell their most valuable and most expensive products at once, very few people will make it past the Suspect level. It’s human nature. Customers need to first trust the marketers and the businesses that they will be interacting with. Marketers’ main objective should be to attract their marketplace into their marketing funnel, rather than doing the equivalent of ‘asking anyone to marry them on a first date’. While absurd as this may sound, this is exactly what is happening far too often in the wonderful world of internet marketing.