The Tipping Point – How Changes in Business Influences Marketing

Tips can be contagious. Exactly what does that mean? Let’s start with a poor example. A group of high institution friends commence to explore the idea of committing suicide. Chances are, one person brought that idea to the number of friends and it was picked up on by another good friend, and then another. In the end, several friends for the reason that group might choose to get rid of their lives through suicide. Someplace along the line, from the introduction of the idea of suicide to the ultimate deaths of many of the friends, the idea of suicide come to critical mass – it reached it’s tipping point – and the idea was embraced by the complete group. The Tipping Point

Author Malcolm Gladwell introduced the concept of the tipping point. This individual explains that a whole lot more about change and that while many people think of change as a gradual process, almost all of the time it is not. Change happens speedily and often unexpectedly, like the onset of an epidemic. An example Gladwell uses to describe the idea of the showing point is that of an elementary school school room being exposed to the measles virus. One child will bring the measles virus into the school room and all the youngsters will be exposed. In a short period of time, all the youngsters will have experienced the virus and none of them will ever find the measles again. One small change – one infected child – will affect an entire classroom. The impact of a tiny change can be and often is enormous. 

Gladwell is confident that ideas and products move through society like epidemics. Small changes are introduced into the cultural environment and they get as well as propagate through society such as a disease. Gladwell hopes that assisting people to understand the notion of tipping points can be used to result in positive social changes. This individual hopes that folks can be convinced to start out positive epidemics of their own.

People can stay positive causes for change and create their own tipping details. Marketing companies can create tipping points through their campaigns to help create a desire for a certain product. Sometimes, the blend of those two things – individuals and marketing companies – can create social epidemics. Believe back a few years ago to Lance Armstrong fantastic Livestrong bracelets. The combo of his riding a bike talents and celebrity and the marketing talents at the rear of the style and distribution of the yellow rubber bracelet developed social phenomenon. Everybody had to have a Livestrong bracelet. For a while, those sorts of bracelet were used as marketing tools by other organizations. And now, the showing point has passed and those are no much longer popular.