The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Style and design partnerships are one of the most powerful opportunities being leveraged by brands to market products to the people cutting edge trendsetters and influencers that tightly follow – and lead – today’s fashion styles. LuLaRoe vimeo

Fashion partnerships cause an increased image and an overall sense of development and hipness to the manufacturer. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer hype. In fact, fashion, like music, is globally one of the most popular categories in conditions of online consumer interest as it too transcends culture and breaks down obstacles. 

No longer are fashion events and content limited to fashion brands – today you see brands of all kinds leveraging fashion, ranging from title-owning Hyundai Fashion Week, Subway’s catwalk dress made out of wrappers, Mo? t & Chandon on the Glowing Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed tv set series Project Catwalk.

A way initiative has the ability to lift the rand name and provide the perception of appearing out-of-the box and cutting advantage to consumers. It is crucial to remember that there must be a rhyme or cause of the partnership. By simply looking essentially fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will bring about success for both the brand and the partner when identifying the common earth in messaging.

For smart brands and marketers of all types, opportunities are available at a variety of cost levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive cultural media conversations. Brands not anymore need to go to Paris to find success with fashion, and almost any brand can make a successful and sales-impacting organic and natural partnership through one of these four systems.

– Partnering With Style Events

Fashion event opportunities exist with mass incidents, including the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that tend to be just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion several weeks saved in cities all over the world, the most crucial in the Circumstance. S. being New You are able to Fashion Week and Mis Angeles Fashion Week placed twice a year, in February and September. Included as well in the fashion event category are fashion designer showcases kept at locations year circle or celebrity driven prize shows where the red carpet is often the highlight of the night time.

Vogue events provide immense traffic and engagement in interpersonal media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Trend Week 2013, there were 100, 000 related Forums and Instagram shared by more than 33, 500 unique users. On average, the top NYFW brand photographs made 37, 448 interactions per photo, almost all of which were product-driven. Advertising campaigns are exceedingly effective when they take put in place real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

As an example on this social success, Harman-Kardon a new NY Trend Week partnership 3 day event to launch their fashion-friendly white headphones, centered on their ‘beautiful sound’ platform. During and pursuing the event, the brand’s social media traffic increased by 970%, and they received over 19 , 000, 000 social media impressions and 370 million national press impressions.

– Partnering with Fashion Designers

Whether brands want to establish themselves as risk-taking and revolutionary, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same appraised traits. Celebrity and recently emerging designers offer for you to create endorsement partnerships and liven up brand promotions, trade events or event point of sale.

– Partnering With Fashion TELEVISION Series

Fashion in Television set is a regular theme, with series dedicated to masking and showcasing products. Sites such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands into the content. Even daily chat shows typically have a fashion segment, which brands can creatively become part of. In addition, processed series provides the fundamental story lines of fashion similar to the previous hit Love-making In The City format. The targeted viewer is typically the coveted feminine demographic, with an average age 25 to forty nine.